Little Amal is a 12-foot puppet of a 10-year-old Syrian refugee girl who has traveled across 13 countries meeting more than a million people, and watched by tens of millions more online. This fall, she will journey 6,000 miles across the United States in one of the largest free public festivals ever created. 35 towns and cities from Boston to San Diego and 1,000+ artists and arts organizations will create 100+ events to welcome her. Together with The Walk and Cause Lab, I developed a flexible brand system for Amal’s journey that reflects the unique communities she will visit and will change with each city that she visits.