black maternal health collective

Role
Creative Direction and Graphic Design, The Century Foundation

Year
2024

The Black Maternal Health Federal Policy Collective at the Century Foundation is dedicated to advancing Black maternal health through strategic federal policy advocacy. Serving as a vital resource for policymakers, advocates, and the public, the Collective amplifies the voices and needs of Black mothers, femmes, and birthing people, ensuring they are integral to the policymaking process. The goal of their 2024 rebrand was to develop a new visual identity that reflects honest, hopeful, and joyful stories of Black motherhood and that resonates with policymakers and community members equally.


CONCEPT SKETCHES

CONCEPT 1

CONCEPT 2

Concept 3 (Final design selection)

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